Before the group task my response would have been a resounding yes. My answer to that now is the complete opposite. One valuable lesson that I have learnt is that not everybody is in this for the same reasons; be it studying for a degree at university or working as part of a PR team. The key to successfully managing disengagement is to identify those that could be considered as disengaged and to try and minimise or even isolate any negative effect they may have on the group.
Whilst a subject which is often shied away from in the business environment, PR unlike other disciplines can be seen to be an area within an organisation where these sorts of potential eventualities are in an ideal setting planned for with a clear internal PR – this stems from PR having a boundary spanning role. Too often than not PR is able to identify such issues in other areas of the organisation and help those respective departments in creating a framework that can be applies to such situations.
This is where we see the great similarities of PR in general and the attainment of a dream team. As work progressed on the brief, it became apparent that what people wanted to put into the task varied enormously, the biggest challenge was whilst recognising this fact and wanting to allow everybody the chance to do everything their own particular way, there was still work to be done. At this stage communication could and should have been the saviour for the team, however it just crumbled by the whey side. Anne Gregory (Public Relations in P
ractice, 2006 p. 50) includes The virtuous circle of communication
Whilst simple in its approach its message is clear. We as a team failed to value the importance of communication especially offline – more is needed than pleasantries at meetings. Yes this may seem idealistic but this is the team I would choose time and time again; this framework applies to both the individual within the team and the team as a whole – both striving to deliver the message in a coherent and relative fashion to the desired stakeholders.
Whilst a subject which is often shied away from in the business environment, PR unlike other disciplines can be seen to be an area within an organisation where these sorts of potential eventualities are in an ideal setting planned for with a clear internal PR – this stems from PR having a boundary spanning role. Too often than not PR is able to identify such issues in other areas of the organisation and help those respective departments in creating a framework that can be applies to such situations.
This is where we see the great similarities of PR in general and the attainment of a dream team. As work progressed on the brief, it became apparent that what people wanted to put into the task varied enormously, the biggest challenge was whilst recognising this fact and wanting to allow everybody the chance to do everything their own particular way, there was still work to be done. At this stage communication could and should have been the saviour for the team, however it just crumbled by the whey side. Anne Gregory (Public Relations in P
ractice, 2006 p. 50) includes The virtuous circle of communicationWhilst simple in its approach its message is clear. We as a team failed to value the importance of communication especially offline – more is needed than pleasantries at meetings. Yes this may seem idealistic but this is the team I would choose time and time again; this framework applies to both the individual within the team and the team as a whole – both striving to deliver the message in a coherent and relative fashion to the desired stakeholders.
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